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288: Articulating Design Rationale

March 20, 2019

This week, we answer a listener question about articulating design rationale during presentations. We also shared some exciting news from the Sketch team and recapped feedback from last week's episode where we pulled back the curtain on Design Details. And as always, we share a couple cool things like a fancy toothbrush and a web app to make your own generative art.


This week's episode is brought to you by Abstract

Abstract is design workflow management for modern design teams. With Abstract, you can bring your design workflow into a single, unified place for designers, developers, and stakeholders to collaborate and keep work moving forward. Sign your team up for a free, 30-day trial today by heading over to And if you tweet at @goabstract and @designdetailsfm, with the phrase “improve my design workflow” you’ll be entered for a chance to win a $500 credit to their Business plan.

>> Want to become a sponsor of Design Details yourself? Email or to get started :)


  • Last week we pulled back the curtain on Design Details and asked for your feedback. You replied! Some key takeaways:
    • Our titles need to be more straightforward and clear.
    • We need to bring back interviews, at a non-regular frequency, to balance our opinions and provide new insight .
    • We should try new ways of engaging with designers outside of the podcast - thank you to Kevin Gutowksi for the notes!
  • Our Twitter poll about the proper pronunciation of "favicon" had a lot of votes, and some interesting results.


Listener Questions:

  • Silvia asks: "I'd love to get advice on how to present my design rationale to others, and ways I can improve rationale overall. I find that I do have reasons for the design choices I made but when presenting I can't seem to put into words."
    • Jobs to be done is a useful framework for understanding critical user journeys and validating rationale.

One Cool Thing:

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